Manage Campaigns, Ads And The Things That Bridge Them.
Adwords Editor is a free editor for Google Adwords groups and campaigns that lets the user download and upload Adwords data, to work on it in bulk.
A lot to say, many ways to say it
Adwords Editor benefits from offering a lot of the traditional tools Adwords users will recognize from its web equivalent, such as viewing statistics about clicks versus impressions. Some of these tools are unfortunately stripped down, meaning that some bits and pieces of data may only be available on the web or through other tools. On the flip side, the tools it offers to manage multiple ad campaigns and ad groups work very well, letting you work with dozens at a time.
A few parting words
Overall, Adwords Editor is great if you use Adwords for a lot of different purposes and only update your campaigns somewhat often. If you only have a single campaign, or have a lot to do, its tools for multiple campaign management might be excessive, or you might get tired of using those same tools to download and upload data every time. Widespread or large businesses will definitely benefit.
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